Six Keys to develop a plan successful business information

To build a successful business, you have to start at the end. "

Creating a clear business plan is essential for every leader who wants to operate a business of easy success, self-sustaining. While the time and effort, which has as a strategic roadmap will allow you to view your business from a higher plane and quickly assess their strengths and inefficiencies is needed. Also trains its employees drainage to achieve the objectives of your company and to fulfill its mission and vision without your constant involvement, a practice that also released daily work, or, as we call "do what they do."

I have identified six key elements of each plan must include successful business. The first three encompass what we call the organization "Culture", while the second three comprise its business "systems". Lacking these business elements almost inevitably leads to employee confusion, conflicts and other problems at work that undermine product quality and performance, brands and companies is almost impossible to remedy. Like most companies do not have a clearly defined culture or defined systems, taking these steps will gain an immediate advantage over your competition. Below a brief description of the six keys shown shown shown:

CULTURE

1. Vision

A statement from a phrase that defines the ultimate impact of your business will do in the community. It should state what you want to achieve in terms of an almost unattainable goal or dream. A good vision statement makes the connection between your business's passion and purpose. My rule for Vision is: "People will work harder for a vision then they will for a paycheck." Your vision statement should inspire, motivate and excite your employees, customers and the community in which we do business. It should be short, concise and easy to remember.

Remember, a vision is nothing more than a big target. It differs from a goal, which almost never reach their vision is a virtually unattainable ideal that motivates employees to meet and exceed the practical goals of your company. In other words, the targets are used to measure the systems and processes, while vision is the fuel that ignites people to go beyond the objectives of excellence. The top management of a company has the responsibility to drive its vision. Without the support and encouragement of senior management, vision, and will not impact the company you need to outperform their competition.

Example: "Estrada Strategies:" Creating an opportunity for all businesses to succeed "

2. Values

The core values are the rules of conduct in your business: a clearly defined set of rules that describe your organization's approach to relationships. It is a written code of conduct defining how all stakeholders will treat friends and strangers, including other employees, customers, suppliers and the community.

Without defined rules of conduct, people have little or no guidance as to what constitutes acceptable behavior in your business. In the absence of such values, people will create their own rules. experienced employees default to values acquired outside the company in prior work environments. Some may have a positive impact, others not. Without defined values, managers have difficulty getting people because it means that the awards or disciplinary action.

the core values of your business are not negotiable within the company environment. When broken, disciplinary action or rapid termination is usually in order. When management does not meet the written values, employees soon realize that they have little or no symbol converted to values that everyone winks and no one takes seriously. However, if the fundamental values are respected, the company can use them to guide all aspects of the business.

Example- "We believe in frequent communication, open and honest."

3. Mission

A brief and concise of the four essential elements of each statement of business:

1) What is done, 2) How do you do, 3) it does so, 4) When does.

The mission of the company is really the work plan for its employees; It is also a management tool to communicate how your business in the community.

A mission statement is not a long dissertation, as companies in the 1970s and 80s Those long proclamations were often viewed as unrealistic rhetoric, empty intended to impress the bankers and the like. Today, they are used to guide the overall direction of the company as well as their daily business activities. Beyond providing essential guidance for its employees, which empowers take prompt and effective decisions by establishing critical limits. Without a clear mission, a company often become paralyzed whenever it encounters a new situation as it attempts to figure out what to do.

Example- "Our mission is to bring our small to medium clients to greater success. Our

Method is to perform behavior modification through business training, one-on-one

business training and supervision. We promote our vision of being the example of business

for our customers. "

SYSTEMS

4. Growth

A well thought out plan to grow your business that clearly defines these four elements:

1) Your target market;

2) How to market your product to the target;

3) An advertising strategy;

4) Brand creation that establishes a unique visual and emotional identity.

The rule for growth is, "Or is green and growing or ripe and rotten you are." Without growth, a company is likely to fail. A growth plan is the lifeblood of your organization. It includes processing systems sales, marketing, advertising and branding your company.

1) Sales to define the demographics of your future customers whole process (your goal

market activities or "suspects") and that drive new relationships and key

lead to future opportunities, sales, customers and referrals.

2) business marketing activities that create visibility, credibility and demonstrated

capacity in the market. Low cost / high impact is a key element of this process,

communicates to your market that your company is, what it does, where and how it does it

He does. Marketing supports sales, but not to be confused with sales. Remember, marketing

It is the visibility, credibility and demonstrated ability. These elements build trust and branding

in the market.

3) Advertising-systems that bring potential customers through their doors, make the phone ring and create opportunities. Advertising is all about making sales. It is the aspect of promoting growth, and concerns how your company attracts its customers. It also tracks where and how

customers discovered your company. Ultimately, advertising has to do with the return

investment (ROI).

4) Branding involves the processes that create product or name recognition in the market. That

It includes visual and emotional impact people connected with your name, logo and tag

lines. Think "check mark" golden arches of McDonald's or Nike. You know your market

logo, name and label? That is the test.

5. Operations

Operations encompass the "nuts and bolts" of how a company satisfies customer needs, wants

and expectations-the model that defines how a company produces products or provides services. The paper focuses on the five components of their business processes or way of doing things: systems, quality control, labor standards, materials management and Internet technology.

1) What systems / processes are. These define how your company executes, produces and

It offers its products and services, including procedures, materials and process manuals.

2) How your company will control the quality of its products and services.

3) the rules defining productive labor costs of labor relations to provide their products and services. Thinking in terms of a workpiece can be expected to produce X amount of product per X hours, a day, a week or a month. Also, think in terms of labor costs compared to total revenues or results. Such labor standards provide the benchmarks necessary for their employees and their managers to track and measure performance.

4) Material management or the cost of goods sold. How your company manages physical and

stores its raw material before and after the products produced. It also focuses on keeping material costs, transport and storage to a minimum. The goal here is to minimize inventory without running below the required materials.

5) Internet technology how your company will use the Internet to advertise and sell their

products. The focus here is how your company effectively uses its website to promote and sell their products and services. Some companies have glorified brochures on the web, and that might be all they need. Most companies today are moving into e-commerce where prospects can purchase items over the Internet.

6. Finance

The financial aspect of your business involves how you manage budget planning, cash flows, capital service and debt, KPI or key indicators similar to tubes and securities sales performance, total revenue, gross margins, operating expenses and net profit to name a few. In the end, KPI serve as the monetary numbers that define the health of your company. The process, in short, means developing a budget that covers three years of monthly projections of your business in these three areas:

1) Income statements;

2) cash flow statements; Y

3) The balances.

An experienced leader, KPI monthly, quarterly and annual weekly monitoring. He knows exactly where the company is financially at any given time. KPI constitute the financial information of a leader has to make strategic decisions: to buy a building, increase inventories, or purchase of new equipment. Running a business without KPI like driving a truck on a mountain road blindfolded. It is likely to drive the truck right off the cliff.

While having a successful business plan defined in terms of these six key components will be absolutely no guarantee that your business will succeed, not having one will almost inevitably lead to failure. Estrada Strategies exists to help businesses like yours succeed, in part, by providing business training, executive coaching, and monitoring business you need to create a dynamic business plan.

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